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Search Engine Optimization Checklist

Your "Top Rank" To Do List! Easy to Follow Steps.

Search engine optimization (SEO) and achieving top rank requires more than peppering your site with the "right" keywords. It's about using the most focused keywords to attract the market most likely to buy your product or service. Every aspect of your site design, coding, content, navigation, links, and domain affect your search engine rank. So many little details go into proper SEO--it's calculated and precise. The following is an SEO checklist to help optimize your website

Keyword Research

You hear the term "keyword research" often, but what exactly does it mean? Keyword research in SEO means discovering keyword phrases that not only attract the right market, but convert well, and help you attain high search engine rank. Lack of research, and using the wrong keywords often leads to poor traffic, high bounce rates, low repeat visits and conversion rates that frustrate.

So what makes a good keyword? Read the keyword research article and checklist.

Optimize Your Website

Optimizing your website means that when you select a domain name, design the site, develop the coding, map out the navigation, name images, prepare links, and write content, you are constantly mindful of what to do to increase your search engine rank for specific keyword phrases. Think of it this way, if search engines are librarians, and websites are books, then the words your site is optimizied for becomes the "subject" in which your website will be categorized...and when visitors to the library (aka search engine) search that word, your website will be among those presented to them--if optimized right. An optimized site experiences increased traffic, a boost in lead generation and higher sales/ROI.

If your site is not optimized you're losing money.

Where to start? Read the article about website optimization.

Increase and Optimize Inbound Links

To link or not to link, that is the ongoing SEO question. The majority of high ranking sites have links. Now, you don't have to acquire a small universe of links--or even a boat load--but a handful of quality inbound links will help you greatly. Sure, a site with no inbound links will grab top rank now and again, but it's a weakness and leaves you vulnerable to competing sites. Yes, link building is a huge drag...a monotonous pain the you know what, but read on and we'll tell you which sites to request links, making the process quick and easy.

Which links matter most? Read our link building article and checklist.

Submit Your Site

By submitting your website and blog to search engines, you're putting out the word to index your site. This should be done every month, for a few months, after launch, and after site redesigns. Make sure that your meta tags and robot tags are set to call back robots often.

Let us manually submit your site to 100s of quality directories. 2 URLs. $57.


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