How to Optimize Your Website
Optimize Your Website
Optimizing your website means that when you select a domain name, design the site, create the coding, map out navigation, name images, prepare links, and write content, that you are constantly mindful of what to do to increase your search engine rank for specific keyword phrases. Think of it this way, if search engines are librarians, and websites are books, then the words your site is optimized for becomes the "subject" in which your website will be categorized...and when visitors to the library (aka search engine) search that word, your website will be among those presented to them--if optimized right.
Where to start?
An optimized site experiences increased traffic, a boost in lead generation and higher sales/ROI.
- Make sure your site has no HTML errors. This can hurt or prevent rank.
- Be informative, credible, and conversational. Creating a spammy site is a quick way to be banned from the search engines.
- Meta tags. Despite the debate they are needed. The title is a quick way to peak a person's interest and a description, if written well, will increase your traffic and conversions.
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The more clicks you get through a search engine, the more relevant and credible you become, which in the end helps your rank. Don't abuse meta tags, stay within the suggested limits, but don't overlook them either.
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- Ideally you want your keyword phrase in your domain name. If that is not possible, use a page name extension using the keywords.
- Only use one to two primary keyword phrases per page.
- Your website should consist of at least six optimized pages with no less than 200 words each.
- Link the pages within your website. This helps visitors and robots.
- Your entire website should encompass one broad topic (aka water filtration or purification) and your pages should cover various keywords within your industry (water purification systems, filters, over the counter units, undersink units, cleaning, etc.) Keep your words related, and as a whole, your website will rank well.
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Also, add new pages regularly, expanding the amount and types of keywords used.
Discover Exactly What you Must do to Rank #1
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